Ethan Typewell

I’m Ethan Typewell, a typography-focused designer with over a decade of hands-on experience working with fonts in real design projects—from logos and branding to social media content. After testing 500+ fonts across different use cases, I’ve learned that a good font isn’t just about style—it has to perform in real-world situations. Here, I share practical, no-fluff insights to help you choose fonts that actually work. I also cover licensing and usage tips, so you can avoid common mistakes and use fonts safely and correctly.